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THYNK creatively. THYNK Differently
Expert-Led, Performance-Driven.
From Strategy
to Execution
At THYNK Digital, we don’t believe in one-size-fits-all marketing. We’re a strategic digital marketing partner that blends data, creativity, and performance-driven execution to deliver real, measurable growth for brands. From strategic workshops to paid media, retail media solutions, and advanced analytics, we help businesses scale profitably and efficiently.
Strategy Workshops
Struggling to Scale? Your Strategy Needs a Rebuild
The difference between digital marketing that drains your budget and digital marketing that drives your business forward is simple: strategy. Our Strategy Workshops go beyond surface-level recommendations. We conduct a comprehensive analysis of your business objectives, customer behaviour, competitive landscape, and current digital performance to craft a data-driven, customer-centric strategy that delivers measurable results.
What Our Strategy Workshops Include:
✓ Customer Journey Mapping: We identify every touchpoint your customers have with your brand and optimise each for maximum conversion.
✓ Competitive Analysis: We analyse what's working (and what's not) for your competitors to identify opportunities and threats in your market.
✓ Channel Strategy: We determine which digital channels will drive the best ROI for your specific business goals.
✓ Data Architecture Planning: We ensure you're collecting the right data to make informed marketing decisions.
✓ Growth Modelling: We project potential outcomes based on different strategic approaches, allowing you to visualise the impact before investing.
✓ Implementation Roadmap: We provide a clear, actionable plan with timelines, resource requirements, and expected outcomes.
Unlike generic digital marketing plans, our strategy workshops are entirely customised to your business. We don't believe in one-size-fits-all approaches because we know that every business has unique challenges, opportunities, and objectives. Clients who begin with our Strategy Workshops see a greater ROI on their digital marketing investments compared to those who jump straight into tactics. Why? Because we take the time to understand the fundamentals before spending a single dollar on execution. Whether you're looking to launch a new product, enter a new market, or simply improve the performance of your current digital marketing efforts, our Strategy Workshops provide the foundation for sustainable digital success.
1:1 Ads Coaching
Master Google, Facebook & Instagram Ads with Confidence
You know digital advertising is essential for your business, but managing it effectively requires specialised knowledge that can take years to develop. Our 1:1 Ad Coaching program bridges that gap, giving you direct access to seasoned digital marketing experts who guide you through building, optimising, and scaling your advertising campaigns.
Why Choose Our Ad Coaching?
Unlike generic online courses or overwhelming agency services, our coaching program is tailored specifically to your business, your industry, and your skill level. We meet you where you are and help you develop the exact skills you need to succeed.
What Our Ad Coaching Program Includes:
✓Platform Mastery: Detailed training on Google Ads, Facebook & Instagram Ads, LinkedIn Ads, or other platforms relevant to your business.
✓ Campaign Structure Development: Learn how to build campaigns that align with your business objectives and customer journey.
✓ Audience Targeting Strategies: Discover advanced techniques for reaching your ideal customers with precision.
✓ Creative Optimisation: Understand what makes compelling ad creative and how to test effectively.
✓ Analytics & Reporting: Learn how to interpret data and make informed optimization decisions.
✓ Budget Management: Master the art of allocating spending to maximize return on ad spend.
✓ Ongoing Support: Regular check-ins to troubleshoot issues and refine your approach.
Our Ad Coaching is perfect for businesses that want to develop in-house digital advertising expertise without the trial and error that typically costs thousands in wasted ad spend. Our clients consistently report saving on their advertising costs while improving results after completing our coaching program.
Whether you're completely new to digital advertising or looking to refine your existing knowledge, our personalised coaching provides the shortcuts to success that only come from years of hands-on experience.
Ad management
More Sales, Less Wasted Ad Spend
When you want experts to handle your digital advertising completely, our Media Ad Management service delivers campaigns that convert browsers into buyers. With over 13 years of experience managing millions in ad spend across multiple platforms, we know how to create and optimise campaigns that reach your ideal customers with the right message at the right time.
Platforms We Specialise In:
✓ Google Ads: Search, Display, Shopping, and YouTube campaigns optimised for maximum visibility and conversion.
✓ Meta Advertising: Facebook and Instagram campaigns leveraging advanced targeting and creative strategies.
✓ LinkedIn Advertising: B2B campaigns designed to generate qualified leads and business opportunities.
✓ Programmatic Advertising: Targeted display advertising across thousands of premium websites.
✓ Microsoft Advertising: Bing, Yahoo, and partner network campaigns to capture additional search volume.
✓ Other Social Media Advertising: TikTok, SNAP and Pinterest leverage scale and breathe of your brand.
What Sets Our Media Management Apart:
While most agencies focus solely on vanity metrics like impressions and clicks, we're obsessed with the metrics that actually impact your bottom line—conversions, customer acquisition costs, and return on ad spend. Our customer-centric approach means we optimise for the entire journey, not just the initial click.
We also pride ourselves on transparency. You'll never wonder where your ad dollars are going or what results they're generating. Our reporting shows exactly what's working, what's not, and what we're doing to improve performance.
Whether you're looking to increase brand awareness, generate leads, or drive direct sales, our Media Ad Management service delivers the results you need without the complexity of managing campaigns yourself.
Retail solutions
Retail Media Strategies That Drive Visibility and Sales
As more consumers start their product searches directly on retail platforms like Amazon, Coles, Woolworths, and eBay, retail media has become an essential part of any comprehensive digital strategy. Our Retail Solutions help you navigate this complex landscape, ensuring your products stand out where consumers are actively shopping.
Platforms We Specialise In:
✓ Amazon Advertising: Sponsored Products, Sponsored Brands, and Display campaigns that increase visibility and sales.
✓ Coles Media: Strategic advertising across Australia's leading supermarket digital properties.
✓ Woolworths Media: Targeted campaigns reaching millions of loyal Woolworths shoppers.
✓ eBay Advertising: Promoted Listings and display advertising across Australia's largest marketplace.
Our Retail Media Approach:
1. Retail Readiness Assessment: We ensure your product listings are optimised for search and conversion before investing in advertising.
2. Competitive Analysis: We analyse what's working for top performers in your category to inform your strategy.
3. Strategic Campaign Structure: We develop a campaign architecture that maximises visibility while controlling costs.
4. Keyword and Targeting Optimisation: We identify the most profitable search terms and audience segments for your products.
5. Performance Management: We continuously optimise bids, budgets, and targeting to improve ROAS.
6. Cross-Channel Integration: We ensure your retail media strategy complements your broader digital marketing efforts.
Why Retail Media Matters: Retail media networks give you access to valuable first-party data and allow you to reach consumers at the moment of purchase decision. Our clients typically see a return on ad spend through our retail media strategies, making it one of the most efficient channels for driving direct sales.
What sets our approach apart is our deep understanding of the retail ecosystem. We don't just run ads—we optimise your entire retail presence, from product content to pricing strategy, ensuring every element works together to drive conversion.
Whether you're looking to launch new products, defend your category position, or simply increase sales volume, our Retail Solutions provide the expertise and execution you need to succeed in today's competitive retail environment.
Tech & Data Advisory
Optimise Your Tech Stack for Maximum Efficiency & Growth
In today's digital landscape, having the right technology stack and analytics framework isn't just nice to have—it's essential for making informed decisions and driving efficient growth. Our Technology and Analytics Advisory service helps you build, optimise, and leverage the systems you need to understand your customers and automate your marketing for maximum impact.
Our Advisory Services Include:
✓ Technology Stack Assessment: We evaluate your current marketing technology and identify gaps or redundancies.
✓ Data Collection Strategy: We ensure you're capturing the right data at every customer touchpoint.
✓ Analytics Implementation: We set up robust tracking systems that provide actionable insights.
✓ Reporting Framework Development: We create custom dashboards that focus on the metrics that matter to your business.
✓ Marketing Automation Advisory: We help you implement systems that scale your marketing efforts efficiently.
✓ Data Privacy Compliance: We ensure your data practices align with current regulations and best practices.
The THYNK Approach to Technology and Analytics:
We believe that technology should serve your business objectives, not the other way around. Our advisory services start with your specific challenges and goals, then identify the simplest, most effective technology solutions to address them.
Unlike consultants who recommend complex, expensive systems that require specialised knowledge to maintain, we focus on practical solutions that your team can actually use. We translate technical concepts into plain language and provide the training needed to ensure your team can leverage these tools effectively.
What You Can Expect:
1. Discovery: We assess your current technology landscape and business objectives.
2. Strategy Development: We create a roadmap for implementing or optimising your marketing technology and analytics.
3. Platform Selection: We help you evaluate and choose the right tools based on your specific needs.
4. Implementation Support: We guide you through setting up new systems or optimising existing ones.
5. Training and Documentation: We ensure your team has the knowledge and resources to use these systems effectively.
6. Ongoing Support: We provide guidance as your needs evolve and new technologies emerge.
Our clients typically see a improvement in marketing efficiency after implementing our technology and analytics recommendations. By making data-driven decisions and automating routine marketing tasks, they're able to focus more resources on strategic initiatives that drive growth.
If you're tired of making marketing decisions based on gut feeling or struggling with disconnected tools that don't talk to each other, our Technology and Analytics Advisory service provides the clarity and direction you need.
Engage & Retain
Turn One-Time Buyers Into Lifetime Customers
Acquiring new customers is important, but the real profit comes from retaining and growing your existing customer base. Our Engage & Retain Management service helps you build powerful, automated systems that nurture customer relationships, encourage repeat purchases, and turn satisfied customers into brand advocates.
Our Comprehensive Approach Includes:
✓ Email Marketing: Strategic campaigns that drive engagement, from welcome sequences to win-back campaigns.
✓ SMS Marketing: Time-sensitive offers and updates delivered directly to your customers' mobile devices.
✓ Loyalty Programs: Custom reward systems that encourage repeat purchases and increase customer lifetime value.
✓ Customer Segmentation: Targeted messaging based on purchase history, browsing behaviour, and engagement level.
✓ Marketing Automation: Set-and-forget sequences that deliver the right message at exactly the right moment.
The THYNK Difference in Customer Retention:
Unlike agencies that treat retention as an afterthought, we place it at the centre of our digital strategy. We know that increasing customer retention rates by just 5% can increase profits by 25-95%, making it one of the most impactful areas of digital marketing.
Our approach combines behavioural psychology, data analysis, and creative messaging to create retention systems that work while you sleep. We don't just set up generic automations—we create personalised customer journeys that make each subscriber feel understood and valued.
What You Can Expect:
1. Retention Audit: We analyse your current customer lifecycle, identifying key opportunities to improve retention.
2. Strategy Development: We create a custom retention plan aligned with your brand voice and business objectives.
3. Platform Selection: We help you choose and set up the right technology stack for your retention marketing needs.
4. Content Creation: We develop engaging email, SMS, and loyalty program content that drives action.
5. Automation Setup: We build and optimise automated sequences that nurture customers throughout their journey.
6. Performance Optimisation: We continuously test and refine your retention marketing for maximum results.
Our clients typically see an increase in customer lifetime value within the first six months of implementing our Engage & Retain strategies. If you're ready to maximize the value of your existing customer base, our team is here to help.